To create dynamic packaging as a traditional dairy move into a new market with a pre-pack Protein Milk product.
Solution
The goal was to deliver a product that would sit comfortably amongst ‘Sports Drinks’ and attract customers with active lifestyles as well as those who aspire to that lifestyle.
Results
The kinetic style and bold colour choice jump off the dairy fridges (as the range grows accent colour will be used to depict flavours), each bottle features 2 sports, with each flavour having 8 randomly printed characters, male and female covering a wide gamut of activities.
