This little project grew out of a discussion with a friend changing direction. Having decided to start working for herself after years delivering in the public sector, she wanted to use her decades-long experience to tailor teaching methods and help teachers and students alike.
Solution
We brought the idea of literacy, to read and write, down to its simplest visual representation, a pencil.
Results
The identity is simple, direct, engaging and playful just like the techniques employed by the company.
