Munterloney is a series of vibrant communities of great historic continuity, located along the south/south-central Sperrin Mountains. The Munterloney project banded these series of communities together to form a lobbying group, forging an identity to encourage investment in people and infrastructure after decades of neglect.
Solution
Utilizing strong regional photography, illustration/infographic and tight copy this document needed to inform not just the targets of the lobbying groups (local and national government, Civil Servants, potential business investment and other lobbying groups) but also the general public at large.
Results
Launched to great applause the document (and the association) and the ’cause’ have already made huge inroads into the regeneration of the Munterloney region.
